As you bundle up in your warmest winter coat, have you ever wondered why some jackets cost so much more than others?
Woolrich is synonymous with quality outerwear, but their price tags seem to have an extra zero. Are you paying for superior craftsmanship, or is it just a designer name?
To find out if Woolrich coats are worth the investment, we’ll take a trip back in time. For over 190 years, this American brand has been battling brutal winters from its Pennsylvania headquarters (now based in Italy).
Through boom and bust economic cycles, two world wars, and changing fashion trends, Woolrich has endured by focusing on function over fleeting styles.
Today their jackets still use premium materials like wool, cotton, and down. But are the traditional techniques and ethical sourcing behind each coat enough to justify prices in the hundreds?
By the end of this article, we’ll expose the factors that drive Woolrich’s costs so you can decide if their time-tested designs are truly worth the steep price of entry into the cozy club of coat connoisseurs.