Why is Helly Hansen so Expensive & Popular: Is It Worth It?

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skier on snowy mountain

Helly Hansen is a Norwegian brand that has gained popularity worldwide for its high-quality, functional, and stylish outdoor clothing. However, with its high price point, many people wonder why Helly Hansen is so expensive.

Despite the steep cost, the brand continues to be popular among outdoor enthusiasts and fashion-conscious individuals alike. So, what makes Helly Hansen so expensive and popular?

One of the reasons for Helly Hansen’s high price point is the quality of its materials and construction. The brand uses advanced technologies and high-performance materials, such as Helly Tech and PrimaLoft, to ensure that its clothing is durable, waterproof, and breathable.

Additionally, Helly Hansen pays close attention to the details of its designs, ensuring that every stitch and seam is perfectly placed for maximum comfort and functionality.

Another factor that contributes to Helly Hansen’s popularity is its reputation for being a status symbol. The brand has been around since 1877 and has a long history of providing high-quality clothing to outdoor enthusiasts and professionals.

As a result, many people associate the Helly Hansen name with quality, durability, and style. Also, the brand has collaborated with designers and celebrities to create limited-edition collections, further cementing its status as an almost-luxury brand.

History of Helly Hansen

Helly Hansen is a Norwegian outdoor clothing brand that has been around for over a century. The company was founded in 1877 by Helly Juell Hansen, who was a sea captain.

Helly Hansen official website
Helly Hansen official website

He was looking for a way to keep his crew warm and dry in the harsh Nordic seas. He discovered that applying linseed oil to cotton canvas made the material waterproof and wind-resistant. This innovation led to the creation of the first Helly Hansen waterproof jacket.

Over the years, Helly Hansen has continued to innovate and develop new technologies to improve the performance of its clothing. In 1949, the company introduced the Helox fabric, which was a PVC-coated, waterproof material that was used in rainwear. In the 1960s, Helly Hansen developed the first fleece-lined jacket, which provided warmth without the bulk of traditional insulated jackets.

In the 1970s, Helly Hansen introduced the LIFA fabric, which was a synthetic material that was designed to wick moisture away from the skin. This technology revolutionized the outdoor clothing industry and is still used in Helly Hansen’s base layers today.

In 1980, Helly Hansen introduced the Helly Tech fabric, which was a waterproof and breathable material that was designed for extreme weather conditions. This technology was a game-changer for outdoor enthusiasts and professionals who needed high-performance clothing that could withstand harsh environments.

Today, Helly Hansen is known for its high-quality and innovative outdoor clothing. The company’s products are popular among outdoor enthusiasts, professionals, and fashion-conscious consumers. While the brand’s clothing may be more expensive than some of its competitors, the quality and performance of the products make them worth the investment.

Don’t miss: 9 Brands like Helly Hansen: Our Top Alternatives

Helly Hansen / Alive Since 1877 (full edit)

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Why is Helly Hansen so Expensive?

When it comes to high-end brands, such as Helly Hansen, consumers often wonder why their products are so expensive. In this section, we will explore the factors that contribute to the high price point of these brands.

Production Costs

One of the main reasons for the high price of high-end brands is the cost of production. These brands often use premium materials and employ skilled laborers to create their products. In addition, they may have more rigorous quality control standards, which can increase the cost of production. All of these factors contribute to a higher price point for the final product.

Brand Reputation and Image

Another factor contributing to high-end brands’ high prices is their reputation and image. These brands have established themselves as leaders in their respective industries and have built a reputation for quality and luxury.

As a result, consumers are often willing to pay a premium for products that bear the brand’s name. In addition, the brand’s image is often associated with a particular lifestyle or status, which can also drive up the price of their products.

Helly Hansen mens winter jackets

Quality of Materials

High-end brands like Helly Hansen often use the highest quality materials available to create their products. This includes materials like Gore-Tex, known for its durability and water resistance, or Helly Tech in the case of Helly Hansen. (learn more: Helly Tech vs Gore-Tex: which is better?)

These materials are often more expensive than lower-quality alternatives, which can contribute to the high price point of the final product. However, the use of these high-quality materials also ensures that the final product is of the highest quality and will last for years to come.

Must read: Arc’teryx vs Helly Hansen Outdoor Gear: Which is Better?

Why is Helly Hansen so Popular?

Helly Hansen is a well-known brand in the outdoor adventure and fashion communities. The brand has been around for over 140 years and has built a reputation for producing high-quality and durable outdoor gear and apparel. Here are a few reasons why Helly Hansen is so popular:

Influence in Outdoor Adventure Community

Helly Hansen has a strong presence in the outdoor adventure community. The brand has sponsored several expeditions and outdoor events, including the Helly Hansen National Offshore One Design (NOOD) Regatta and the Helly Hansen Adventure Challenge. The brand’s commitment to the outdoor community has helped it build a loyal following of outdoor enthusiasts who trust the brand’s products to keep them safe and comfortable in extreme conditions.

Helly Hansen womens ski jackets
Helly Hansen women’s ski jackets

Celebrity Endorsements

Helly Hansen has also gained popularity through celebrity endorsements. The brand has been worn by several high-profile athletes, including Olympic gold medalist Kjetil Andre Aamodt and professional snowboarder Terje Haakonsen. These endorsements have helped to raise the brand’s profile and make it more appealing to a wider audience.

Fashion Trends

Helly Hansen has also gained popularity in the fashion world. The brand’s classic designs and high-quality materials have made it a favorite among fashion-forward consumers. The brand has been featured in several fashion publications, including GQ and Vogue, further cementing its status as a fashion icon.

Overall, while the brand’s products may be more expensive than some of its competitors, its reputation for quality and durability makes it a worthwhile investment for outdoor enthusiasts and fashion lovers alike.

Read next: 11 European Brands for Outdoor Enthusiasts: Our Top Picks

Is Helly Hansen a Luxury Brand?

While it may be considered a premium brand, Helly Hansen is not typically considered a luxury brand in the same way that high-end fashion brands are. However, Helly Hansen does offer some luxury items, such as high-end ski jackets and sailing gear, which can be quite expensive.

Helly Hansen versus Other Outdoor Brands

Helly Hansen is a premium brand that offers high-quality outdoor clothing and accessories. When compared to other brands in the market, Helly Hansen stands out for its unique features and materials. Here are some comparisons between Helly Hansen and other popular brands:

Helly Hansen vs. Patagonia

Patagonia is another popular brand that offers outdoor clothing and accessories. While both brands are known for their high-quality products, there are some differences between them. Helly Hansen is known for its lightweight and breathable materials, while Patagonia is known for its durability and warmth.

Helly Hansen offers a wider range of products, including sailing gear, while Patagonia focuses more on outdoor activities like hiking and camping.

Learn more:
Patagonia vs Helly Hansen: Which Brand is Better?
Why Is Patagonia So Expensive and Popular? Are Its Jackets Worth It?

Helly Hansen vs. Canada Goose

Canada Goose is a well-known Canadian brand that offers premium winter clothing and accessories. Canada Goose is known for its ultra-warm and durable insulation, while Helly Hansen offers more lightweight and breathable materials.

Canada Goose is also more expensive than Helly Hansen, making Helly Hansen a more affordable option for those looking for quality winter clothing.

Helly Hansen vs. The North Face

The North Face is a popular American brand that offers outdoor gear. Helly Hansen is known for its water and mountain gear, while The North Face offers a wider range of products, including running gear and backpacks.

Helly Hansen is also a more expensive brand than The North Face, making it a high-end option for those who want the best quality products.

Further reading:
The North Face vs Helly Hansen Outdoor Gear: A Comparison
Why Is The North Face So Expensive? Are Its Jackets Worth It?


Helly Hansen’s popularity and high price point can be attributed to a combination of factors. The brand’s long history and reputation for producing high-quality outdoor gear have helped establish it as a trusted name in the industry. Also, the company’s focus on innovation and technology has allowed it to create products that are both functional and stylish.

One factor that sets Helly Hansen apart from other outdoor brands is its use of proprietary technologies. For example, the brand’s Helly Tech Performance fabric is designed to be waterproof, breathable, and windproof, making it ideal for use in harsh weather conditions. Similarly, the brand’s Lifa technology is designed to wick moisture away from the skin, keeping the wearer dry and comfortable.

Another factor that contributes to Helly Hansen’s popularity is its commitment to sustainability. The brand has made a concerted effort to reduce its environmental impact by using recycled materials in its products and implementing sustainable manufacturing practices.

While Helly Hansen’s high prices may be off-putting to some consumers, the brand’s focus on quality and durability means that its products are built to last. This, combined with the company’s reputation for innovation and sustainability, has helped establish Helly Hansen as a leading name in the outdoor gear industry.

Read also: 10 Norwegian Jackets & Clothing Brands that You’ll Love

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