9 Brands like Norrøna: Our Best Alternatives

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If you’re a fan of Norrøna’s innovative approach and commitment to the natural environment, you’ll be pleased to discover a range of alternative brands that share similar values and offer high-quality outdoor gear.

From robust backpacks to premium apparel and sustainable materials, these brands are dedicated to providing top-tier products for outdoor enthusiasts.

From Haglöfs and Mammut to Patagonia and Helly Hansen, these are some of the best alternatives to Norrøna.

Let’s explore them!

1. Haglöfs

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Haglöfs official website: men’s down jackets

Haglöfs, a Swedish company, was established by Wiktor Haglöf in 1914. The company is recognized for its innovative approach and respect for the natural environment.

Haglöf’s initial goal was to produce a robust backpack, which he achieved before expanding into the creation of premium apparel. Presently, the brand specializes in a diverse array of gear and accessories for outdoor enthusiasts, catering to men, women, and children.

Haglöfs provides equipment suitable for a variety of outdoor pursuits, such as camping, hiking, mountain sports, and work. The materials utilized in their products are not only resilient and capable of withstanding harsh conditions, but also environmentally sustainable. Their prices typically range from 150 to 400 USD.

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2. Mammut

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Mammut official website: down jackets

Mammut, a renowned Swiss company, boasts a rich heritage that can be traced back to 1862 and provides an array of outdoor merchandise. The company places great emphasis on utilizing premium materials to guarantee customer satisfaction.

With a diverse selection of options on offer, clients can find all they need from Mammut’s large collection. The brand is committed to producing gear that protects against harsh weather, like its high-tech insulated jackets and shells.

Mammut coats are not just ideal for outdoor wear but also adaptable for various settings in the city.

3. Patagonia

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Patagonia official website

Patagonia, a renowned outdoor company headquartered in Ventura, California, USA, was founded in 1973 by Yvon Chouinard, a prominent rock climber. The brand is celebrated for its simplistic designs and unwavering commitment to ecological sustainability.

Patagonia’s product line encompasses a wide array of outdoor gear, spanning jackets, trousers, backpacks, T-shirts, sleeping bags, hoodies, and more tailored for men, women, and children.

Initially targeting outdoor enthusiasts, the brand persists in utilizing advanced materials like H2No and Gore-Tex, renowned for their breathable and waterproof properties.

While Patagonia’s merchandise may come with a premium price tag, its exceptional functionality is widely acknowledged by numerous enthusiasts.

4. Bergans of Norway

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Bergans of Norway’s official website

Bergans of Norway, established in 1908, has a rich legacy of pioneering innovation in the outdoor industry. It’s credited with the development of the contemporary backpack, utilized in renowned polar expeditions led by explorers such as Amundsen.

Currently, Bergans of Norway maintains a steadfast dedication to outdoor pursuits and serves as a prominent benchmark not only in the Norwegian market but also in Europe and the USA through its expanding retail presence.

The brand provides an extensive array of outdoor equipment tailored for diverse activities, encompassing hiking, fishing, skiing, and expeditions. Renowned for its top-tier, enduring products, Bergans of Norway is a compelling choice for those seeking outdoor equipment similar to that of Norrøna.

5. The North Face

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The North Face official website

The North Face, a U.S.-based company established in 1966 in San Francisco, California, was founded by Douglas Tompkins, an outdoor enthusiast, and his spouse.

The logo of the brand showcases an artistic representation of Half Dome in the Yosemite National Park in California. Since 2000, The North Face has been under the ownership of VF Corporation, which also possesses various other outdoor brands.

The company provides an extensive array of outdoor merchandise, encompassing winter down jackets, school and hiking backpacks, and premium hiking footwear, catering to a wide range of outdoor activities.

The North Face is recognized for its pioneering utilization of technologies like DryVent and Thermoball, which have been introduced over the years. DryVent serves as a waterproof and breathable material, while Thermoball functions as a synthetic type of insulation resembling natural down.

Although The North Face is generally considered a high-end brand, it also offers reasonably priced items in its assortments. In recent years, the brand has been making efforts to diminish its environmental impact and integrate recycled materials into its products.

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6. 66°North

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66°North official website

66°North, a company originating from Iceland and born in 1926, has emerged as a prominent name in the industry of outdoor clothing.

While its initial focus was on crafting fishing gear for North Atlantic fishermen, the company has since broadened its scope to include a wide array of outdoor equipment and clothing, solidifying its position as a thriving brand in the present day.

The company’s offerings now span a comprehensive selection of gear and garments tailored for diverse outdoor pursuits, all meticulously created with a great commitment to safety and longevity.

The brand also adds adaptability to these core principles, ensuring that its products cater to the various requirements of outdoor enthusiasts.

7. Helly Hansen

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Helly Hansen’s official website

Helly Hansen has gained popularity for its water-resistant clothing, which is both breathable and highly adaptable. In addition to offering warmth and cold weather protection, these jackets are remarkably lightweight.

Established in 1877 by Norwegian sea captain Helly Juell Hansen, the company originally produced gear for sailors before transitioning to outdoor clothing, particularly outerwear for mountain activities.

Today, Helly Hansen caters to a wide variety of sports and activities, including snowboarding, skiing, hiking, climbing, and water sports. The pricing of their products varies from budget-friendly to high-end.

8. Bogner

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Bogner official website

Bogner is a renowned German brand founded in 1932, offering a range of premium ski wear, jackets, and outdoor attire at premium prices.

The jackets are available from $250 and can exceed $1000. Their collection caters to sports enthusiasts and nature lovers, providing high-quality, fashionable, and functional clothing options. In addition, Bogner offers a selection of footwear and accessories to complement their clothing line.

9. Fjällräven

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Fjällräven Men’s Nuuk Parka: official website

Fjällräven, a well-known Swedish company specializing in outdoor gear and clothing, has a primary focus on promoting accessibility to nature for everyone.

In 1960, the founder Åke Nordin created a spacious and comfortable backpack with an innovative aluminum frame, setting it apart from others at the time.

Today, Fjällräven is dedicated to producing a diverse range of sustainable and safe gear to cater to various customer requirements. The brand’s products are crafted to ensure customers’ comfort during outdoor exploration.

The brand’s jackets boast a timeless, minimalist design and exceptional durability, making them perfect for mountain and wilderness adventures.

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